As businesses seek to expand their online presence, email marketing has become an essential tool to keep their customers engaged. However, finding the right email marketing tool can be challenging, especially for those who are just starting. Two of the most popular email marketing tools out there are Mailchimp and Constant Contact. In this blog post, we will be comparing these two tools to help you decide which one is better for your business.
User Interface
One of the most crucial factors in selecting an email marketing tool is the user interface. Both Mailchimp and Constant Contact offer user-friendly interfaces, but Mailchimp's interface is more modern and cleaner than Constant Contact's. Mailchimp has a drag-and-drop editor that allows users to create stunning email designs. Constant Contact also has a drag-and-drop editor, but it can be more challenging to navigate, especially for beginners.
Winner: Mailchimp
Features
Mailchimp and Constant Contact offer similar features, but Mailchimp edges out Constant Contact in terms of functionality. Mailchimp has a wide range of features that include A/B testing, segmentation, automation, and integrations with third-party apps such as Shopify, Salesforce, and WooCommerce. Constant Contact has most of these features, but it's not as advanced as Mailchimp. One of the significant drawbacks of Constant Contact is that it doesn't have A/B testing.
Winner: Mailchimp
Pricing
Both Mailchimp and Constant Contact have a freemium model, but Mailchimp's freemium plan is more generous. Mailchimp's free plan allows users to send up to 10,000 emails per month to 2,000 subscribers. Constant Contact's free plan is only available for 60 days, and it's limited to 100 contacts. When it comes to the paid plan, Mailchimp is still more affordable than Constant Contact. For example, Mailchimp's Standard plan starts at $14.99 per month for up to 1,500 subscribers, while Constant Contact's equivalent plan starts at $20 per month for the same number of subscribers.
Winner: Mailchimp
Deliverability
Email deliverability is essential as it determines whether your emails will land in your subscribers' inbox or spam folder. Both Mailchimp and Constant Contact have high deliverability rates, but Mailchimp edges out Constant Contact when it comes to email deliverability. According to recent data from Mailchimp, the company has an average email deliverability rate of 96.03%. Constant Contact's deliverability rate is slightly lower than Mailchimp's, at 95.85%.
Winner: Mailchimp
Customer Support
Both Mailchimp and Constant Contact offer excellent customer support. Mailchimp's customer support is available 24/7 via live chat, and they also provide phone support. Constant Contact's customer support is also available 24/7, and they offer phone, chat, and email support. However, Mailchimp has a more extensive knowledge base, making it easier for users to find answers to their questions.
Winner: Tie
Conclusion
Mailchimp and Constant Contact are both excellent email marketing tools, but Mailchimp edges out Constant Contact in most categories. Mailchimp has a more modern and user-friendly interface, more advanced features, better pricing, and higher email deliverability rates. Constant Contact, on the other hand, has great customer support and is a reliable and straightforward option for those who are new to email marketing.
In conclusion, consider your business needs, budget, and experience level when choosing between Mailchimp and Constant Contact. Both tools offer a free trial, so take advantage of them to see which one works best for you.
References:
- Mailchimp. (2022). Mailchimp. https://mailchimp.com/
- Constant Contact. (2022). Constant Contact. https://www.constantcontact.com/
- Clark, M. (2021, November 8). Mailchimp vs. Constant Contact: Which wins? Business.org. https://www.business.org/marketing/email/mailchimp-vs-constant-contact/